About The Owner
The Heart Behind Heart of Haddad
Well hello there diva!!!
I’m Katelyn Haddad, the certified memory-keeper and heart behind this brand. Coming from an OG VSCO girly (iykyk), what started as a lifelong habit of capturing everyday moments—spontaneous dance parties, late-night heart-to-hearts, and all the in-between—has blossomed into a passion for helping others relive their most meaningful stories. My love for storytelling grew even deeper after hiring a content creator for my own wedding this past June (best. decision. ever.). That magic of waking up and feeling every moment again? That’s what I’m here to create for you.
Based in Texas, I specialize in turning real moments into beautifully crafted content that makes your heart sparkle. Whether it’s a wedding, brand collaboration, or behind-the-scenes magic, I pour my whole heart into every frame — Because these stories deserve to be seen, saved, and felt all over again.
Things That Make My Heart Sparkle
collecting colorful glassware. live music. iced matcha lattes. fresh flowers. visiting my old college town. date nights at home. handwritten notes. rotting at the beach. house plants. trips to home goods. photo dumps. girls nights. shaggy dog sushi rolls. texas sunsets. yogurtland. dinner parties. rare beauty blush. scrapbooking. soccer games. off-the-shoulder dresses. anthropologie home decor.
That’s a bit about me — now keep scrollin’ to learn more about what we do around here :)
About The Brand
Your Digital Scrapbook of Memories Begins Here
Sooo…What Is A Content Creator?
In the world of events, a content creator is the person behind the scenes capturing the magic in real time—on an iPhone. Your photographer and videographer will give you the stunning, frame-worthy shots you’ll treasure forever. A content creator? I’m all about the in-between magic—the giggles during glam, the hugs you didn’t see, the behind-the-scenes moments you didn’t know you needed. Think highlight reels, behind-the-scenes footage, and all the little snippets that make your day feel alive—delivered within 24 hours, ready to relive and share.
Our Mission?
To bring your most joyful, heartfelt, and timeless memories to life through content that is...
